Handbook on the Economics of the Media

Contents:

Introduction
Robert G. Picard and Steven S. Wildman

PART I INFLUENTIAL FACTORS AND PRACTICES
1. Media as Multi-sided Platforms
Jean J. Gabszewicz, Joana Resende and Nathalie Sonnac

2. Vertical Ownership, Technology and Programming Content
Sung Wook Ji and David Waterman

3. Economics of Trade in Media Products
Steve S. Wildman and Sang Yup Lee

4. Media Clusters and Metropolitan Knowledge Economy,
Charlie Karlsson and Philippe Rouchy

5. Economics of Advertising: The Role of Commercial Media
Anthony Dukes

6. The Pricing of Advertising
Agostino Manduchi

Part II PLATFORM APPLICATIONS
7. Economics of Print Media
Robert G. Picard

8. The Economics of Television: Excludability, Rivalry, and Imperfect Competition
Patrick Barwise and Robert G. Picard

9. The Economics of Broadband
Benjamin J. Bates, Nick Geidner and Yi-Xi Zhu

10. Economics of Peer-to-peer File Exchange
Nodir Adilov, Peter Alexander and Brendan Cunningham

11. Video Games, Virtual Worlds and Economics
Isaac Knowles, Edward Castronova and Travis Ross

12. Digital Technology, Disruption and the Market for News
Lisa George

Part III ECONOMICS AND POLICY
13. Economic Analysis in Media Policy Making
Jonathan D. Levy

14. Media Economics in Competition Law
Tom Bjoerkroth and Mikko Groenlund

15. Economics and Economic Impact of Copyright
Ruth Towse

16. Effects of Taxes and Subsidies on Media Services
Hans Jarle Kind and Jarle Moen

Index

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• Obras de referência
• Estudos de meios de comunicação
• Media, informação e indústrias das comunicações

media; economics; internet; digital media; print media; broadcasting