Handbook on Place Branding and Marketing

Contents:

Part 1: Place branding: strategies and perspectives
1. The state of art: From country-of-origin to strategies for economic development
Adriana Campelo

2. A strategic spatial planning approach to regional branding: challenges and opportunities
Eduardo Oliveira and Gregory J. Ashworth

3. The Cultural Branding Matrix: framing the relation between cultural institutions and city branding
Cecilia Pasquinelli

4. 'Like a pair of worn-out slippers': Place attraction factors among return migrants to peripheral places
Helle Dalsgaard Pedersen and Anette Therkelsen

Part 2: Place making
5. Place brand meaning-making: culture, ethos and habitus
Adriana Campelo

6. "I love this place": Tourists' destination brand love
Kathryn Swanson, Dominic Medway, and Gary Warnaby

7. Programmatic Authenticity: Culinary Place Branding in Greenland
Soren Askegaard, Dannie Kjeldgaard, and Eric Arnould

8. Smell it, taste it, listen it, touch it, and see it to make sense of this place
Adriana Campelo

Part 3: Methodologies for place branding
9. Multisensory place branding: a manifesto for research
Dominic Medway and Gary Warnaby

10. Place Branding and Place Narratives
Maria Lichrou, Maurice Patterson, Lisa O'Malley and Killian O'Leary

11. Place Brand Biography: Something Special or Same Old Story?
Stephen Brown

Part 4: Urban issues
12. Mobility, Marketing, and the Experience of the City
Gary Warnaby and Christopher J. Parker

13. Pretty vacant? Implications of neglect and emptiness for urban aesthetics and place branding
Gary Warnaby and Dominic Medway

14. Trends and Final Remarks
Adriana Campelo

Index

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• Estudos regionais
• Vendas e marketing

Place branding; Place marketing; City branding; Urban regeneration; Regional strategy