Handbook of Entrepreneurship and Marketing

Contents:

Part I Introduction and Setting the Scene
1. Introduction to the Edward Elgar Research Handbook of Entrepreneurial Marketing (EM)
Ian Fillis and Nicholas Telford

2. Dante Leave Homer Without It: On Epics, Umbras and Authorpreneurs.
Stephen Brown and Anthony Patterson.

Part II SME Strategy and Networking
3. SME Marketing Networking
Audrey Gilmore

4. Entrepreneurial Marketing and Networks - the Interactional Dynamics of Entrepreneur and Network Management
Briga Hynes and Maria Kelly

5. Entrepreneurial Marketing Strategy, Orientations and Networks
Rosalind Jones and Mari Suoranta

6. Strategy in Small Firms
Darryl Cummins.

Part III Contemporary Developments in Entrepreneurial Marketing practice
7. The Use of Crowdfunding by Environmental Entrepreneurs: Is it All About Cash?
Suzanne Mawson and Christopher Ball

8. The Wicked Problem of Social Media and Entrepreneurial Marketing
Brian Jones

9. Capturing the Spirit of Social Entrepreneurship: From a Mother to Another
Elaine Ritch and Anne M.J. Smith

10. Far from a Madding Crowd: Crowdfunding Possibilities and Pitfalls
Elaine Ramsey, Emer Gallagher, Andrew Kincaid and Sharon Loane

11. Operating at the Margins of Illegal Entrepreneurial Markets: Situating 'Rogue Shopkeepers' at the SME and Criminal Interface
Robert Smith and Liz Frondigoun

12. Rapidly Internationalising Small Firms: Are Human Resources the Missing Part of the Puzzle? Towards an understanding of the implications for International Entrepreneurship (IE) Research and Practice
Sharon Loane and Trevor Morrow

Part IV Innovative Approaches to Understanding Entrepreneurial Marketing
13. The Use of a Narrative Methodology in Small Firm Research
Jonathan H. Deacon and Elizabeth Lloyd-Parkes

14. Aesthetic Leadership in the Small Firm
Ian Fillis and Jonathan E. Schroeder

15. Serendipity, Effectuation, Entrepreneurial Marketing and Fast Growth Entrepreneurial Firms
Saeed Mirvahedi and Sussie C. Morrish

16. Entrepreneurial Marketing and The 4S Model: Strategy, Serendipity, Storytelling, Software
Kaye Nightingale and Zubin Sethna

17. Mindful Entrepreneurial Marketing for Small and Medium Enterprises
Ahmet Bayraktar, Emine Erdogan, Can Uslay and Olivia F. Lee

18. 'I just hate selling myself': The Challenges of Selling for the Owner Manager (OM) and Soloist
Peter J. Fraser and Iain S. Fraser

19. Entrepreneurship, Marketing and the Multicultural: The Case of a European Union Erasmus+ Project
Nicholas Telford and Veronika Gustafsson

Part V Entrepreneurial marketing and the arts and cultural industries
20. Entrepreneurship and marketing in the film industry.
Finola Kerrigan, Ngan (Emily) Luong and Roger Shannon.

21. Institutionalizing Entrepreneurs - The Case of Brazil's Forum for Cultural Rights
Victoria L. Rodner and Pieter Tjabbes

22. Dark magi: tales of improvisation, transposition and intellectual cross-pollinations
Noel Dennis and Michael Macauley

23. The role of effectuation and entrepreneurial marketing in the creation of a new art venture
Kim Lehman, Ian Fillis and Morgan P. Miles

24. Blockbusters and entrepreneurial marketing: Critics' perspectives on meaning making
Ruth Rentschler
25. International Entrepreneurial Marketing in the Publishing Industry
Rachel Noorda

26. Entrepreneurial marketing in the context of strategic management/marketing of arts organizations
Theresa A. Kirchner, John B. Ford and Sandra Mottner

27. Lucky Breaks: Unpicking the intersectionalities at play in artistic careers
Chloe Preece and Nicholas Telford

Part VI Concluding Thoughts
28. Handbook of Entrepreneurship and Marketing: Concluding Discussion and Future Directions
Nicholas Telford and Ian Fillis.

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• Vendas e marketing
• Espírito de iniciativa

Entrepreneurship handbook; marketing; entrepreneurial marketing; strategy; innovation