Handbook on Place Branding and Marketing
Handbook on Place Branding and Marketing
Campelo, Adriana
Edward Elgar Publishing Ltd
01/2019
272
Mole
Inglês
9781784718619
15 a 20 dias
Part 1: Place branding: strategies and perspectives
1. The state of art: From country-of-origin to strategies for economic development
Adriana Campelo
2. A strategic spatial planning approach to regional branding: challenges and opportunities
Eduardo Oliveira and Gregory J. Ashworth
3. The Cultural Branding Matrix: framing the relation between cultural institutions and city branding
Cecilia Pasquinelli
4. 'Like a pair of worn-out slippers': Place attraction factors among return migrants to peripheral places
Helle Dalsgaard Pedersen and Anette Therkelsen
Part 2: Place making
5. Place brand meaning-making: culture, ethos and habitus
Adriana Campelo
6. "I love this place": Tourists' destination brand love
Kathryn Swanson, Dominic Medway, and Gary Warnaby
7. Programmatic Authenticity: Culinary Place Branding in Greenland
Soren Askegaard, Dannie Kjeldgaard, and Eric Arnould
8. Smell it, taste it, listen it, touch it, and see it to make sense of this place
Adriana Campelo
Part 3: Methodologies for place branding
9. Multisensory place branding: a manifesto for research
Dominic Medway and Gary Warnaby
10. Place Branding and Place Narratives
Maria Lichrou, Maurice Patterson, Lisa O'Malley and Killian O'Leary
11. Place Brand Biography: Something Special or Same Old Story?
Stephen Brown
Part 4: Urban issues
12. Mobility, Marketing, and the Experience of the City
Gary Warnaby and Christopher J. Parker
13. Pretty vacant? Implications of neglect and emptiness for urban aesthetics and place branding
Gary Warnaby and Dominic Medway
14. Trends and Final Remarks
Adriana Campelo
Index
Part 1: Place branding: strategies and perspectives
1. The state of art: From country-of-origin to strategies for economic development
Adriana Campelo
2. A strategic spatial planning approach to regional branding: challenges and opportunities
Eduardo Oliveira and Gregory J. Ashworth
3. The Cultural Branding Matrix: framing the relation between cultural institutions and city branding
Cecilia Pasquinelli
4. 'Like a pair of worn-out slippers': Place attraction factors among return migrants to peripheral places
Helle Dalsgaard Pedersen and Anette Therkelsen
Part 2: Place making
5. Place brand meaning-making: culture, ethos and habitus
Adriana Campelo
6. "I love this place": Tourists' destination brand love
Kathryn Swanson, Dominic Medway, and Gary Warnaby
7. Programmatic Authenticity: Culinary Place Branding in Greenland
Soren Askegaard, Dannie Kjeldgaard, and Eric Arnould
8. Smell it, taste it, listen it, touch it, and see it to make sense of this place
Adriana Campelo
Part 3: Methodologies for place branding
9. Multisensory place branding: a manifesto for research
Dominic Medway and Gary Warnaby
10. Place Branding and Place Narratives
Maria Lichrou, Maurice Patterson, Lisa O'Malley and Killian O'Leary
11. Place Brand Biography: Something Special or Same Old Story?
Stephen Brown
Part 4: Urban issues
12. Mobility, Marketing, and the Experience of the City
Gary Warnaby and Christopher J. Parker
13. Pretty vacant? Implications of neglect and emptiness for urban aesthetics and place branding
Gary Warnaby and Dominic Medway
14. Trends and Final Remarks
Adriana Campelo
Index