Alternative Marketing Approaches for Entrepreneurs

Alternative Marketing Approaches for Entrepreneurs

Bjerke, Bjoern

Edward Elgar Publishing Ltd

03/2018

320

Dura

Inglês

9781786438942

15 a 20 dias

Descrição não disponível.
Contents: Preface 1. Different Times and Realities - Different Thinking 2. Knowledge Development of Business Entrepreneurship 3. Knowledge Development of Social Entrepreneurship 4. Knowledge Development of Marketing 5. Knowledge Development of Leadership 6. Some Methodological Cornerstones 7. Entrepreneurial Startups 8. Marketing Approaches for Independent Business Entrepreneurs 9. Marketing Approaches for Business Intrapreneurs 10. Marketing approaches for Social Entrepreneurs 11. Summary and Conclusions References Index
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Entrepreneurship; marketing; paradigms; market value; rationality; social constructions