Alternative Marketing Approaches for Entrepreneurs
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portes grátis
Alternative Marketing Approaches for Entrepreneurs
Bjerke, Bjoern
Edward Elgar Publishing Ltd
03/2018
320
Dura
Inglês
9781786438942
15 a 20 dias
Descrição não disponível.
Contents: Preface 1. Different Times and Realities - Different Thinking 2. Knowledge Development of Business Entrepreneurship 3. Knowledge Development of Social Entrepreneurship 4. Knowledge Development of Marketing 5. Knowledge Development of Leadership 6. Some Methodological Cornerstones 7. Entrepreneurial Startups 8. Marketing Approaches for Independent Business Entrepreneurs 9. Marketing Approaches for Business Intrapreneurs 10. Marketing approaches for Social Entrepreneurs 11. Summary and Conclusions References Index
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Entrepreneurship; marketing; paradigms; market value; rationality; social constructions
Contents: Preface 1. Different Times and Realities - Different Thinking 2. Knowledge Development of Business Entrepreneurship 3. Knowledge Development of Social Entrepreneurship 4. Knowledge Development of Marketing 5. Knowledge Development of Leadership 6. Some Methodological Cornerstones 7. Entrepreneurial Startups 8. Marketing Approaches for Independent Business Entrepreneurs 9. Marketing Approaches for Business Intrapreneurs 10. Marketing approaches for Social Entrepreneurs 11. Summary and Conclusions References Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.