Trust and New Technologies
-10%
portes grátis
Trust and New Technologies
Marketing and Management on the Internet and Mobile Media
;
Edward Elgar Publishing Ltd
10/2008
328
Dura
Inglês
9781847205681
15 a 20 dias
Descrição não disponível.
Contents: Preface PART I: CONSUMER TRUST IN ONLINE ENVIRONMENTS 1. Consumer Trust in Electronic Commerce: Conceptualization and Classification of Trust Building Measures Sonja Grabner-Krauter and Ewald A. Kaluscha 2. The Importance of Brand Trust Online Hanna-Kaisa Ellonen, Marianne Horppu, Kirsimarja Blomqvist and Olli Kuivalainen 3. Trusting the Consumer Avatar: An Examination of Trust and Risk Factors in Electronic and Virtual Retailing Michael Bourlakis, Savvas Papagiannidis and Helen Fox 4. Grey Market e-Shopping and Trust Building Practices in China Ronan de Kervenoael and Selcen Ozturkcan 5. Effect of Gender on Trust in Online Banking: A Cross-national Comparison Marke Kivijarvi, Tommi Laukkanen and Pedro Cruz 6. Online Auctions: A Review of Literature on Types of Fraud and Trust Building Fahri Unsal and G. Scott Erickson 7. Consumers' Views on Trust, Risk, Privacy and Security in e-Commerce: A Qualitative Analysis Kyoesti Pennanen, Minna-Kristiina Paakki and Taina Kaapu PART II: TRUST AND MOBILE MEDIA 8. The Mediating Effects of Privacy and Preference Management on Trust and Consumer Participation in a Mobile Marketing Initiative: A Proposed Conceptual Model Michael Becker and Michael Hanley 9. Assessing the Effects of Trust on Mobile Advertising Campaigns: The Japanese Case Shintaro Okazaki 10. Sources of Trust in Permission-based Mobile Marketing: A Cross-country Comparison Heikki Karjaluoto, Chanaka Jayawardhena, Andreas Kuckertz and Teemu Kautonen 11. Interpersonal Trust and Mobile Communication: A Social Network Approach Tom Erik Julsrud and John W. Bakke PART III: NEW TECHNOLOGIES AND TRUST WITHIN AND BETWEEN ORGANIZATIONS 12. Who is on the Other Side of the Screen? The Role of Trust in Virtual Teams David W. Birchall, Genoveffa Giambona and John Gill 13. Developing Pre-relational Trust in Technology Service Providers Malliga Marimuthu and Alison M. Dean 14. Reengineering Trust in Global Information Systems Semir Daskapan and Ana Cristina Costa 15. Knowledge Management and Trust G. Scott Erickson and Helen N. Rothberg 16. The Role of Uncertainty and Trust in the Marketing of New Technologies Dietmar Roessl, Matthias Fink and Sascha Kraus Index
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Contents: Preface PART I: CONSUMER TRUST IN ONLINE ENVIRONMENTS 1. Consumer Trust in Electronic Commerce: Conceptualization and Classification of Trust Building Measures Sonja Grabner-Krauter and Ewald A. Kaluscha 2. The Importance of Brand Trust Online Hanna-Kaisa Ellonen, Marianne Horppu, Kirsimarja Blomqvist and Olli Kuivalainen 3. Trusting the Consumer Avatar: An Examination of Trust and Risk Factors in Electronic and Virtual Retailing Michael Bourlakis, Savvas Papagiannidis and Helen Fox 4. Grey Market e-Shopping and Trust Building Practices in China Ronan de Kervenoael and Selcen Ozturkcan 5. Effect of Gender on Trust in Online Banking: A Cross-national Comparison Marke Kivijarvi, Tommi Laukkanen and Pedro Cruz 6. Online Auctions: A Review of Literature on Types of Fraud and Trust Building Fahri Unsal and G. Scott Erickson 7. Consumers' Views on Trust, Risk, Privacy and Security in e-Commerce: A Qualitative Analysis Kyoesti Pennanen, Minna-Kristiina Paakki and Taina Kaapu PART II: TRUST AND MOBILE MEDIA 8. The Mediating Effects of Privacy and Preference Management on Trust and Consumer Participation in a Mobile Marketing Initiative: A Proposed Conceptual Model Michael Becker and Michael Hanley 9. Assessing the Effects of Trust on Mobile Advertising Campaigns: The Japanese Case Shintaro Okazaki 10. Sources of Trust in Permission-based Mobile Marketing: A Cross-country Comparison Heikki Karjaluoto, Chanaka Jayawardhena, Andreas Kuckertz and Teemu Kautonen 11. Interpersonal Trust and Mobile Communication: A Social Network Approach Tom Erik Julsrud and John W. Bakke PART III: NEW TECHNOLOGIES AND TRUST WITHIN AND BETWEEN ORGANIZATIONS 12. Who is on the Other Side of the Screen? The Role of Trust in Virtual Teams David W. Birchall, Genoveffa Giambona and John Gill 13. Developing Pre-relational Trust in Technology Service Providers Malliga Marimuthu and Alison M. Dean 14. Reengineering Trust in Global Information Systems Semir Daskapan and Ana Cristina Costa 15. Knowledge Management and Trust G. Scott Erickson and Helen N. Rothberg 16. The Role of Uncertainty and Trust in the Marketing of New Technologies Dietmar Roessl, Matthias Fink and Sascha Kraus Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
