Rise to Market Leadership

Contents: 1. Introduction Franco Malerba, Sunil Mani and Pamela Adams 2. The Rise to Market Leadership of a Chinese Automotive Firm: The Case of Geely Bin Guo, Qiang Li, Xiaoling Chen 3. The Leading Chinese firms in the biopharmaceutical industry Song Hong and Wensong Bai 4. Leadership in the automobile industry: the case of India's Tata Motors Sunil Mani 5. Market Leadership in India's Pharmaceutical Industry: The Case of Cipla Limited Sunil Mani 6. To Market Leadership - The Evolutionary Journey of Hindustan Computers Limited Arun Madhavan 7. Market Leadership in the Brazilian Automotive Industry: The Case of Marcopolo Luiz Ricardo Cavalcante and Bruno Cesar Araujo 8. Market leadership in Brazil's ICT sector: the cases of Totvs and Positivo Bruno Cesar Araujo and Rodrigo Abdalla Filgueiras de Sousa 9. Conclusions: The rise to market leadership: a dynamic interplay between firms and innovation systems Pamela Adams, Franco Malerba and Sunil Mani Index

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• Economia do desenvolvimento
• Crescimento econômico
• Inovação empresarial