Rise to Market Leadership

Contents:

1. Introduction
Franco Malerba, Sunil Mani and Pamela Adams

2. The Rise to Market Leadership of a Chinese Automotive Firm: The Case of Geely
Bin Guo, Qiang Li, Xiaoling Chen

3. The Leading Chinese firms in the biopharmaceutical industry
Song Hong and Wensong Bai

4. Leadership in the automobile industry: the case of India's Tata Motors
Sunil Mani

5. Market Leadership in India's Pharmaceutical Industry: The Case of Cipla Limited
Sunil Mani

6. To Market Leadership - The Evolutionary Journey of Hindustan Computers Limited
Arun Madhavan

7. Market Leadership in the Brazilian Automotive Industry: The Case of Marcopolo
Luiz Ricardo Cavalcante and Bruno Cesar Araujo

8. Market leadership in Brazil's ICT sector: the cases of Totvs and Positivo
Bruno Cesar Araujo and Rodrigo Abdalla Filgueiras de Sousa

9. Conclusions: The rise to market leadership: a dynamic interplay between firms and innovation systems
Pamela Adams, Franco Malerba and Sunil Mani

Index

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• Inovação empresarial
• Crescimento econômico
• Economia do desenvolvimento

Teaching Economics