Research Handbook on Luxury Branding

Contents:

Foreword xviii
Sandor Czellar, David Dubois and Gilles Laurent
List of abbreviations xxxi

PART I EVOLVING NATURE OF LUXURY
1 The changing notions of materialism and status in an
increasingly dematerialized world 2
Russell Belk
2 Liquid luxury 22
Fleura Bardhi, Giana M. Eckhardt and Emma Samsioe

PART II LUXURY CONSUMPTION FUNCTIONS
3 Evolutionary function of luxury consumption 44
Yajin Wang
4 Fulfilling identity motives through luxury consumption 57
Mario Pandelaere and L.J. Shrum
5 Fulfilling social needs through luxury consumption 75
David Dubois

PART III LUXURY BRAND MANAGEMENT
6 Luxury brand consumption in emerging economies: review and
implications 93
Kineta Hung and David K. Tse
7 Building and growing luxury brands: strategies for pursuing
growth while maintaining brand coherence 117
Vanessa M. Patrick and Alokparna (Sonia) Basu Monga
8 Pricing luxury goods: more art than science 138
Denise Dahlhoff and Z. John Zhang
9 Managing the luxury shopping experience: implications for
retail channels 150
Elisa Schweiger, Dhruv Grewal, Anne L. Roggeveen and Lauren
Skinner Beitelspacher

PART IV LUXURY BRAND CULTURE
10 Art and aesthetics 171
Henrik Hagtvedt
11 Authenticity in luxury branding 190
Felicitas Morhart and Lucia Malaer
12 Sensuality and experience 208
Bernd Schmitt

PART V LUXURY BRAND COMMUNICATION
13 Communicating luxury brands through stories 225
Luca M. Visconti
14 Social media and luxury 248
Andrew T. Stephen

PART VI MORALITY ISSUES OF LUXURY
15 The evolution of counterfeit luxury consumption 265
Keith Wilcox and Judith Lynne Zaichkowsky
16 #Luxe: influencers, selfies, and the marketizing of morality 282
Robert V. Kozinets
17 Luxury and environmental responsibility 300
Anat Keinan, Sandrine Crener and Dafna Goor

Index 323

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Publicidade
• Obras de referência

Luxury Branding; Luxury Consumption; Status; Top Level Researchers; Cross-disciplinary; Multi-Method