Language in International Business
-10%
portes grátis
Language in International Business
The Multilingual Reality of Global Business Expansion
Piekkari, Rebecca; Welch, Denice E.; Welch, Lawrence S.
Edward Elgar Publishing Ltd
05/2015
272
Mole
Inglês
9781784710156
15 a 20 dias
Language permeates every facet of international business in the 21st century. Language in International Business reveals a fresh understanding of the complexity of the multilingual reality that internationalizing firms face.
Contents: 1. Language and Global Business Expansion 2. Translation 3. Confronting Language: The Individual in the Organisational Context 4. Language and International Management 5. Language and Networks 6. Language and Human Resource Management 7. Language and International Marketing 8. Language and Foreign Operation Modes 9. Language Strategy and Management 10. Conclusion Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Language permeates every facet of international business in the 21st century. Language in International Business reveals a fresh understanding of the complexity of the multilingual reality that internationalizing firms face.
Contents: 1. Language and Global Business Expansion 2. Translation 3. Confronting Language: The Individual in the Organisational Context 4. Language and International Management 5. Language and Networks 6. Language and Human Resource Management 7. Language and International Marketing 8. Language and Foreign Operation Modes 9. Language Strategy and Management 10. Conclusion Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
