Handbook of Research on Retailing
-10%
portes grátis
Handbook of Research on Retailing
;
Edward Elgar Publishing Ltd
08/2018
480
Dura
Inglês
9781786430274
15 a 20 dias
Descrição não disponível.
Contents: Introduction PART I THE CHANGING RETAILSCAPE 1. Retailing and Consumer Demand for Convenience Bart J. Bronnenberg 2. Brands and Retailers under Attack from Hard Discounters Jan-Benedict E.M. Steenkamp PART II PRICE AND PROMOTION 3. How Well Do Consumers Know Prices? Marc Vanhuele 4. Retailer Promotions Karen Gedenk 5. Emerging Retailer Pricing Trends and Practices Ruth N. Bolton and Venkatesh Shankar 6. Price Image in Retail Management Alexander Chernev and Ryan Hamilton PART III PRODUCT AND ASSORTMENT 7. Choosing to Choose: The Dynamics of Store, Product and Consumption Choices Edward J. Fox 8. Consumer Preference Distributions and Corresponding Store Brand Strategies: A Compilation Raj Sethuraman 9. Product Unavailability Els Breugelmans, Els Gijsbrechts and Katia Campo 10. Managing Product Returns in Retailing J. Andrew Petersen and Aydin Alptekinoglu PART IV IN STORE MARKETING 11. In-store Marketing: Existing and Emerging Elements Anne L. Roggeveen and Dhruv Grewal 12. Shelf Layout and Consumer Preferences Jeffrey R. Parker and Anthony R. Koschmann PART V CUSTOMER ENGAGEMENT 13. Social Media and Retailing: A Review and Directions for Future Research Rishika Rishika and Ramkumar Janakiraman 14. Customer Loyalty and Reward Programs in Retail in the Digital Age Werner Reinartz and Peter Linzbach PART VI STRATEGIC DECISIONS IN RETAILING 15. Retail Store Format Decisions Oscar Gonzalez-Benito, Mercedes Martos-Partal and Avaro Garrido-Morgado 16. Retail Entry and Exit Zhiling Bei, Katrijn Gielens and Marnik G. Dekimpe 17. Retail Productivity Brian Ratchford and Dinesh K. Gauri PART VII MANUFACTURER-RETAILER INTERFACE 18. Retailer Power in the Grocery Industry Inge Geyskens 19. Category Management and Captains Murali K. Mantrala and Omid Kamran-Disfani Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Contents: Introduction PART I THE CHANGING RETAILSCAPE 1. Retailing and Consumer Demand for Convenience Bart J. Bronnenberg 2. Brands and Retailers under Attack from Hard Discounters Jan-Benedict E.M. Steenkamp PART II PRICE AND PROMOTION 3. How Well Do Consumers Know Prices? Marc Vanhuele 4. Retailer Promotions Karen Gedenk 5. Emerging Retailer Pricing Trends and Practices Ruth N. Bolton and Venkatesh Shankar 6. Price Image in Retail Management Alexander Chernev and Ryan Hamilton PART III PRODUCT AND ASSORTMENT 7. Choosing to Choose: The Dynamics of Store, Product and Consumption Choices Edward J. Fox 8. Consumer Preference Distributions and Corresponding Store Brand Strategies: A Compilation Raj Sethuraman 9. Product Unavailability Els Breugelmans, Els Gijsbrechts and Katia Campo 10. Managing Product Returns in Retailing J. Andrew Petersen and Aydin Alptekinoglu PART IV IN STORE MARKETING 11. In-store Marketing: Existing and Emerging Elements Anne L. Roggeveen and Dhruv Grewal 12. Shelf Layout and Consumer Preferences Jeffrey R. Parker and Anthony R. Koschmann PART V CUSTOMER ENGAGEMENT 13. Social Media and Retailing: A Review and Directions for Future Research Rishika Rishika and Ramkumar Janakiraman 14. Customer Loyalty and Reward Programs in Retail in the Digital Age Werner Reinartz and Peter Linzbach PART VI STRATEGIC DECISIONS IN RETAILING 15. Retail Store Format Decisions Oscar Gonzalez-Benito, Mercedes Martos-Partal and Avaro Garrido-Morgado 16. Retail Entry and Exit Zhiling Bei, Katrijn Gielens and Marnik G. Dekimpe 17. Retail Productivity Brian Ratchford and Dinesh K. Gauri PART VII MANUFACTURER-RETAILER INTERFACE 18. Retailer Power in the Grocery Industry Inge Geyskens 19. Category Management and Captains Murali K. Mantrala and Omid Kamran-Disfani Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
