Handbook of Research on Marketing and Corporate Social Responsibility

Contents:

Introduction
Ronald Paul Hill

PART I: THE MARKETING AND CORPORATE SOCIAL RESPONSIBILITY NEXUS
1. Research at the Intersection of Marketing and CSR
Ryan Langan

2. The Domain of Corporate Social Responsibility and Marketing
O.C. Ferrell, Linda Ferrell and Jennifer Sawayda

3. The Relationship between Marketing Ethics and Corporate Social Responsibility: Serving Stakeholders and the Common Good
Gene R. Laczniak and Patricm E. Murphy

PART II: MARKETING STRATEGY AND CORPORATE SOCIAL RESPONSIBILITY
4. Organizational Congruence with Socially Responsible Behaviors
Minette E. i Drumright

5. Effective Communications with Stakeholders
Floyd F. Quinn and Debbie M. Thorne

6. Against Ethics and CSR: A Call for a Science-Based Market-Holistic Approach to Sustainability in Business
Henri Weijo, Diane M. Martin and John W. Schouten

PART III: CONSUMER BEHAVIOR AND CORPORATE SOCIAL RESPONSIBILITY
7. The CSR Conundrum: Understanding Consumer Response to Corporate Social Responsibility
Karen L. Becker-Olsen

8. Finding the Link between CSR Initiatives and Consumers: The Role of Benefits and Consumer-Company Identification
Enrique Bigne and Rafael Curras-Perez

9. Modeling Non-Consumer Behavior: Consumption-as-Restriction and Corporate Social Responsibility
Justine M. Rapp, Ronald Paul Hill and Donald R. Lehmann

PART IV: GLOBAL ISSUES IN MARKETING AND CORPORATE SOCIAL RESPONSIBILITY
10. Consumers and CSR Understanding: Nuances in Consumer Perceptions of Corporate Responsibility Initiatives
Sofia Lopez and N. Craig Smith

11. Corporate Social Responsibility: A Look at Eastern Nations
Charles R. Taylor, C. Luke Bowen and Hoin Ryu

12. A Latin American View of CSR and Marketing
Francisco Guzman

PART V: MARKETING PUBLIC POLICY AND CORPORATE SOCIAL RESPONSIBILITY
13. What Can Ants Tell Us About Corporate Social Responsibility?
Deby L. Cassill

14. Mandating Socially Responsible Behavior
Michael Pirson, Lerzon M. Aksoy and Yuliya A. Komarova

15. Good from 'Evil': The Polarizing Effects of Corporate Social Responsibility for Controversial Companies
Geraldine Rosa Henderson, Akon Ekpo and Zachary Yvaire

PART VI: PERSPECTIVES ON MARKETING AND CORPORATE SOCIAL RESPONSIBILITY
16. A Global Perspective for Responsibly Serving Customers
Ronald Paul Hill and Kelly D. Martin

17. The Rising Tide of Corporate Accountability: Deliberative and Participatory Methods for Positive Impact
Canan Corus and Julie L. Ozanne

18. Doing Harm While Attempting Good: A Critical Eye on Corporate Social Responsibility
Justine M. Rapp and Jessica G. Mikeska

Index

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• Métodos de pesquisa: geral
• Vendas e marketing
• Ética dos negócios

Marketing; Corporate Social Responsibility; CSR; Ethics; Sustainability and Organizational Citizenship Behavior