Handbook of Research Methodologies and Design in Neuroentrepreneurship

Contents:

Preface

1. Introduction
Mellani Day, Mary C. Boardman and Norris Krueger

Part I Neuroscience Principles, Techniques and Tools
2. Brain-Driven Entrepreneurship Research: A Review and Research Agenda
Victor Perez-Centeno

3. Human Psychophysiological and Genetic Approaches in Neuroentrepreneurship
Marco Colosio, Cristiano Bellavitis and Alexei A. Gorin

4. Unpacking Neuroentrepreneurship: Conducting Entrepreneurship Research with EEG Technologies
Pablo Martin De Holan and Cyril Couffe

5. A Brief Primer on Using Functional Magnetic Resonance Imaging (fMRI) in Entrepreneurship Research
M. K. Ward, Crystal Reeck and William Becker

6. Experimental Methodological Principles for Entrepreneurship Research Using Neuroscience Techniques
Victor Perez-Centeno

Part II Neuroscience Applications - Entrepreneurial Judgement, Decision-Making and Cognition
7. Entrepreneurial Return on Investment through a Neuroentrepreneurship Lens
Mellani Day and Mary C. Boardman

8. The Cognitive Neuroscience of Entrepreneurial Risk: Conceptual and Methodological Challenges
Kelly G. Shaver, Leon Schjoedt, Angela Passarelli and Crystal Reeck

9. A Few Words about Entrepreneurial Learning, Training and Brain Plasticity
Aparna Sud

10. A Few Words about Neuro-experimental Designs for the Study of Emotions and Cognitions in Entrepreneurship
Theresa Treffers

11. Which Tool Should I Use? Neuroscientific Technologies for Brain-Driven Entrepreneurship Researchers
Victor Perez-Centeno

12. A Few Words about What Neuroentrepreneurship Can and Cannot Help Us With
Sean Guillory, Mary C. Boardman and Mellani Day

Index

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• Espírito de iniciativa
• Neurociências
• Teoria e comportamento organizacional
• Métodos de pesquisa: geral

Neuroentrepreneurship; Neuroeconomics; Entrepreneurial decision making; Entrepreneurial cognition; Neuroscience; Neuroscientific methods