Handbook of Research Methodologies and Design in Neuroentrepreneurship

Contents: Preface 1. Introduction Mellani Day, Mary C. Boardman and Norris Krueger Part I Neuroscience Principles, Techniques and Tools 2. Brain-Driven Entrepreneurship Research: A Review and Research Agenda Victor Perez-Centeno 3. Human Psychophysiological and Genetic Approaches in Neuroentrepreneurship Marco Colosio, Cristiano Bellavitis and Alexei A. Gorin 4. Unpacking Neuroentrepreneurship: Conducting Entrepreneurship Research with EEG Technologies Pablo Martin De Holan and Cyril Couffe 5. A Brief Primer on Using Functional Magnetic Resonance Imaging (fMRI) in Entrepreneurship Research M. K. Ward, Crystal Reeck and William Becker 6. Experimental Methodological Principles for Entrepreneurship Research Using Neuroscience Techniques Victor Perez-Centeno Part II Neuroscience Applications - Entrepreneurial Judgement, Decision-Making and Cognition 7. Entrepreneurial Return on Investment through a Neuroentrepreneurship Lens Mellani Day and Mary C. Boardman 8. The Cognitive Neuroscience of Entrepreneurial Risk: Conceptual and Methodological Challenges Kelly G. Shaver, Leon Schjoedt, Angela Passarelli and Crystal Reeck 9. A Few Words about Entrepreneurial Learning, Training and Brain Plasticity Aparna Sud 10. A Few Words about Neuro-experimental Designs for the Study of Emotions and Cognitions in Entrepreneurship Theresa Treffers 11. Which Tool Should I Use? Neuroscientific Technologies for Brain-Driven Entrepreneurship Researchers Victor Perez-Centeno 12. A Few Words about What Neuroentrepreneurship Can and Cannot Help Us With Sean Guillory, Mary C. Boardman and Mellani Day Index

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• Teoria e comportamento organizacional
• Métodos de pesquisa: geral
• Espírito de iniciativa
• Neurociências