Advanced Introduction to Consumer Behavior Analysis
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Advanced Introduction to Consumer Behavior Analysis
Foxall, Gordon
Edward Elgar Publishing Ltd
05/2017
160
Dura
Inglês
9781784716929
15 a 20 dias
Descrição não disponível.
Contents: Preface 1. What consumer behavior analysis is 2. Consumer choice in behavioral perspective 3. Interpretations of consumer choice 4. Consumer brand choice 5. Matching: choice as behavior 6. Maximizing: the import of pattern of reinforcement 7. The temporal dimension Index
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Consumer Behavior Analysis textbook; consumer choice; behavioral psychology; behavioral economics; marketing science; temporal discounting; addiction
Contents: Preface 1. What consumer behavior analysis is 2. Consumer choice in behavioral perspective 3. Interpretations of consumer choice 4. Consumer brand choice 5. Matching: choice as behavior 6. Maximizing: the import of pattern of reinforcement 7. The temporal dimension Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
